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North Hills Monthly

Informed Consumers Research CBD Providers, Products to Find the Right Fit

Jul 29, 2019 11:14AM ● By Kathleen Ganster

Becky Ridgeway was looking for relief from a hip injury and plantar fasciitis. When friends recommended CBD oil, she decided to give it a try. But Ridgeway didn’t just jump in—she turned to someone she knew who was educated about the products.

“Amy Wilks, who works at Naturally Soergel’s, provided guidance. She is also a yoga instructor who uses CBD herself and has been trained in how to use high-quality CBD products,” Ridgeway explained.

The Marshall Township resident found that CBD ointment helped both of her conditions. “It seems to alleviate plantar fasciitis pain quite well, and the effect lasts. For the hip injury, it temporarily lessens the pain, but it doesn't provide a lasting result,” she said.

With all of the CBD oil products out there, it is wise to turn to someone knowledgeable about products, sources and dosage, and training is a good way to differentiate one provider from another.

“We've been selling PlusCBD Oil for a while now, and as employees, we received in-person training from one of the company's representatives,” said Wilks. “In addition, I've taken PlusCBD Oil online training through ExpertVoice.”

CBD oil is made from the hemp plant and is well-known for its health benefits. Just like researching a provider, it is important for consumers to research products.

“When shopping for CBD oil, look for pure, high quality products. Also, it is recommended that people start with a lower potency and dose and work their way up until they find what works for them,” Wilks said.

It is important to note that CBD products are not to be confused with marijuana products. 

“I think that there is a stigma against CBD that we need to break. People immediately think that it’s illegal or that it is marijuana,” said Meghan Davis, CBD educator and executive affiliate with HempWorx. “There needs to be an understanding that CBD works differently in your body. There is no need to fear it.”

Davis also encourages researching CBD products prior to use. “Important factors to consider when making a purchase range from sourcing and production, to purity, testing, ingredients and fillers,” she said. She recommends finding out where the product is coming from, how it is grown and cultivated, the harvesting method and the production process of the oil itself. 

“Domestically grown hemp is pretty important, not only to our economy but because the hemp flower may be used in processing,” said Davis. “The hemp flower is rich in cannabinoids, and because it is not able to be imported, non-domestic CBD extracts will not include the highly viscous resin from the hemp flower,” Davis said.

She also suggests looking for third-party testing. “This helps ensure that through the whole growing, harvesting and production process, you still have a pure product. Since the hemp plant is highly sensitive, it is important to know that what you are consuming has been tested for toxins, yeast, bacteria, molds, metals and most importantly, the CBD profile,” she said.

Buyers should also read the label to see what other ingredients, including fillers and solvents, may be in CBD products.

“Keep in mind that the first few ingredients listed are the highest quantity,” said Davis. “The CBD extract will be mixed with a carrier oil, but you may be surprised to find a long list of items with CBD extract being one of the last.”

It may also take some time and experimentation to find the right CBD product and dosage that is most effective for your condition.

“Because CBD is so new, it's difficult to dose properly, so it may take some time to figure out what dosage is right for you. Be aware that it may not kick in right away and it may take a little time for you to find the right dosage or strength,” said Amy Soergel, owner of Naturally Soergel’s.

CBD is also not a cure-all. “I think that people should know that it's not a magic bullet; CBD isn't going to fix everything, but it can be used as a tool to help manage symptoms,” Soergel said.

CBD products come in a variety of forms including balms, ointments, sprays, capsules, oils and skin creams. 

According to Davis, consuming CBD-enriched food or drinks is also popular. “Although absorption through the digestive system is not as fast, it will still provide results and benefits for the consumer,” she said.

For more information about Naturally Soergel’s, visit To learn more about HempWorx, visit