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North Hills Monthly

HEARTH Wins Project Beauty Share Contest

May 31, 2019 12:18PM ● By Kathleen Ganster

For nearly 25 years, HEARTH has been serving the women of Allegheny County, and now the nonprofit has received some help of their own to assist them with their good work. The North Hills-based organization is the recent winner of the Project Beauty Share® #BeautyWishes 2019™ contest, which included a $10,000 prize.

“HEARTH is thrilled to have the support of the people in Pittsburgh and nationally who recognize the significance of transitional housing and who are committed to making an impact in the lives of homeless women with children,” said Executive Director Judy Eakin about being given the award.

The partnership between Project Beauty Share® and HEARTH makes perfect sense. HEARTH serves homeless women with children in Allegheny County who are survivors of domestic violence and other traumas. It is the only transitional housing organization serving this specific population in the county. HEARTH provides housing and other services to women and up to four dependents (from birth to age 18) while the women are working toward securing full-time employment to provide for their families.

“We help them while they are learning to become financially independent,” Eakin said. 

Project Beauty Share® is a nonprofit based in Spokane, WA, that provides cosmetics, beauty and personal care products to women’s agencies throughout the county. The contest was part of #BeautyWishes2019, a nationwide 15-day campaign to benefit women and their children who are overcoming homelessness, addiction, poverty and abuse and the organizations that work with them. The YouTube beauty influencer ThaTaylaa teamed with Project Beauty Share for Beauty Wishes. ThaTaylaa is the creator of the #15DaysofFoundation YouTube series.

During the 15-day contest, supporters could cast their votes once a day for their favorite of the five nonprofits that were selected to compete. Several cosmetic and personal care companies, including ColourPop, CYO, L’Oreal Paris, Maybelline, Morphe, Native, Sigma Beauty and Wet n Wild, provided products to each of the agencies selected including HEARTH.

“It was really exciting because we were able to have our own women and girls receive makeup and personal care products, but we were also able to share products with several partner organizations in our area,” Eakin said.

Since the product donations were so generous, HEARTH had far too much for their own residents and shared the wealth with other nonprofits including North Hills Community Outreach (NHCO), Crisis Center North and the Women’s Shelter & Center of Greater Pittsburgh. HEARTH was also able to stock their own on-site store where residents can purchase items using points they earn participating in various programming.

Makeup artists and ThaTaylaa also paid a visit to HEARTH to work with their program participants.

“They really had a wonderful time,” Eakin said.

While it may seem like cosmetics and beauty supplies are small things, they can make a world of difference to women in transition.

“We are incredibly grateful to the fabulous beauty brand for their product donations. Their generosity makes the women and children we serve feel special and has an enormous positive impact on their lives,” Eakin said.

The women at HEARTH are often enrolled in educational and training programs, then seek employment. Presenting a professional image is imperative not only for the outside world, but for their own self-confidence.

“HEARTH truly believes that empowering women to self-confidence is a big step toward economic self-sufficiency,” said board member Barb Smith. “Helping women succeed breaks the cycle of abuse and poverty and paves the way for future generations to live healthy and productive lives.”

In addition to housing services, HEARTH provides one-on-one case management, a food pantry, clothing cupboard, a computer lab and other services to help program participants succeed. The $10,000 award will be used for operational costs for HEARTH programming.

For more information about HEARTH and their services, visit